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Helping Arizona homeowners build their dream pools - with expert guidance and real savings.
About Fireside Pools
Fireside Pools is a licensed, bonded, and experienced pool builder serving Phoenix and the surrounding areas. We hold a KA-5 dual license as a residential and commercial pool contractor, and specialize in custom pool and landscape design, new builds, and remodels - always with a focus on quality, service, and creativity.
We’re a woman-owned, family-operated small business with over 9 years of experience in the pool industry, backed by award-winning designs and a true passion for what we do.
Whether you want us to build your pool from start to finish, or you’re looking to save money by building it yourself, we offer solutions for every type of homeowner. We provide custom designs, standard engineering plans, tools, and expert guidance so you can confidently manage your own project - or leave it in our hands.
Rooted in Arizona and inspired by its beauty, we’ve turned our passion for pools and design into our dream job - and we’re here to help bring your vision to life.
DESIGN
At Fireside, design is an artform, and your pool and landscape are the canvas.
We bring your vision to life through custom 2D plans, photo renderings, and 3D video walkthroughs that help you visualize your space before it's built. Our customers often tell us our designs feel more thoughtful and personalized than anything they’ve seen from competitors - and that’s no accident.
This is the part of the project where we spend the most time, because getting it right matters. Each design is crafted to be beautiful, functional, and affordable - tailored to your family’s needs, your budget, and the unique challenges of your property.
With Fireside, you don’t just get a pool design. You get a "wow" moment that becomes a personalized backyard reality.
Experience
With over 9 years of combined experience in pool and landscape design and construction, we specialize in Arizona’s unique requirements, city permitting processes, and environmental challenges.
We don’t just design pools - we’ve built our own. That firsthand experience gives us a deeper understanding of what homeowners' face, what questions come up, and what kind of support makes the biggest difference. Whether we’re building it for you or helping you build it yourself, we know what it takes to get it done right.
Our goal is to transform your yard into a fully customized outdoor living experience that thrives in Arizona's desert climate. We specialize in hardscaping, fire and water features, masonry, pergolas, turf and grass installations, and drought-tolerant trees and plants designed to flourish in our environment.
Integrity & Service
We understand how rare it is to find a company that truly values integrity - and we don’t take that lightly. At Fireside, we aim to give you more than you expect. We honor our commitments, communicate clearly and consistently, and keep you informed every step of the way so you always feel at ease.
Our pricing is fair and often among the lowest in the industry, giving us the opportunity to show what we’re really about - value, transparency, and follow-through.
We help you save money on your pool without sacrificing peace of mind. By working efficiently, answering questions quickly, and handling challenges head-on, we keep your project from ever feeling overwhelming. That’s also why we include landscape design with every pool design - to make sure your entire outdoor space works beautifully together.
From pricing and communication to timeliness and quality, we strive to exceed expectations. That’s how trust is earned — and that’s what we’re here to build.
Quality work
Unlike other companies that hand you off to someone new after the sale, we stay with you from start to finish. We’re committed to making sure you get the service you paid for and the experience you deserve.
We don’t just want to build pools - we want to build lifelong relationships. That’s why we love when customers tell us they’ve watched their design video dozens of times, or that they’ve shared it with friends and family. Some even send us photos of their finished yard and invite us back for a barbecue to celebrate their new oasis.
Your satisfaction matters to us, and we’re honored every time you refer someone our way. We’re not just here to sell — we’re here to support you throughout the entire journey.
Our Story
"I built my own pool and you can too."
Through the experience of building my own pool, a passion was ignited... After contacting over a dozen pool companies, having countless meetings, and receiving several overpriced quotes, I realized my family's dream of having our dream pool was fading. I began analyzing line-item costs, eliminating features, reducing size, and haggling with salespeople. After several weeks, a dozen pool company quotes, I was not ready to tell my family what I learned. We could not afford even the most basic pool. I was about to give up when a friend mentioned that I could afford to have all the features my family wanted within my budget by building my own pool, so, I decided I would try.....
"I learned the pool building process and saved 25% building my own pool."
"I should start my own company!"
"People should know about this."
I discovered how much the pool companies overcharge even though they tend to subcontract out the work, just like a homeowner builder would. The difference is, I had to do the work that a pool company would normally do including create a design, plans, hire sub-contractors and submit city plans and inspections. I hired a DIY pool building company to help me and realized that they had little to no experience with Arizona or our city codes, and they were unable to answer the majority of my questions. So, I learned the answers myself. With a little research, work and time, I discovered an industry secret- building my own pool was possible, and I was able to give my family the pool of our dreams while staying within our budget. I wished I had the support and answers to questions that I needed, and I thought, people should know about this; I should start my own company!
"You two should own your own business"
Through my pool building experience, I met Michael Moreno, and having been designing pools and landscape for 6 years, and he gave me a lot of assistance that I was not able to get through my DIY company. Michael shared the same passion for design and helped fill in the gaps by giving me ideas for improving upon my pool project while helping me get paired up with local contractors and support. We "nerded" out over pool articles watched pool videos and learned about new techniques and designs. We made a joke about someday starting our own business. Our relationship developed even after my pool was complete, I never lost my interest in designing pools and landscape. I began going out on pool and landscape jobs with Michael and to observe and he taught me how to design. Customers would tell us they loved our energy and designs and told us, "You two should own your own business!"
At Fireside Pools, our mission is to help Arizona homeowners bring their dream yards to life - whether that means designing and building a custom pool, remodeling an existing one, or guiding you through the process of building it yourself.
We believe anyone can build their own pool with the right tools and support - and if that’s not your thing, we’re here to handle it for you, landscaping included. We lead with integrity, deliver quality work, and provide the personal support you won’t find with a typical pool company.
This journey started with building the pool of our own dreams, and it’s grown into the career of our dreams - helping others do the same.
Let’s connect for an in-home consultation and show you how Fireside Pools is different. Get ready to ignite your vision - we can’t wait to help.
Meet The Team
Crystal Moreno
Co-Owner, Lead Project Manager
BA Organizational Leadership,
Arizona State University
Michael Moreno
Co-Owner, Lead Designer
AA Organizational Management,
Ashford University
"I've lived in Arizona since 1999 and am practically an Arizona native. I enjoy hanging out with my family and friends and paddleboarding, hiking and exploring our great state. An artist at heart and a project manager by trade, designing and building pools and landscape is my passion. I love taking an idea and bringing it into a reality. My favorite moment is when a customer first views their design and the excitement they get when they realize they can do this! It is empowering to be a woman owned small business owner who can help others achieve their dreams and save money!"
"Born in Miami, Arizona, I have managed hundreds of projects in various technical, construction and consulting roles. Over the last 6 years, I have worked as a pool designer for various pool companies and I love meeting people and helping them achieve their dreams through innovative designs and problem solving. It is fun to have a job where I get to be creative, overcome obstacles or share solutions that the customer never realized could help them. In my spare time, I enjoy coaching volleyball, playing guitar and bird-watching."